Is It Time for Your Business to Dive Headfirst into the World of Digital Guest Experience?

Corry van den Brink
Founder & CEO

The implementation of a digital guest experience (DGX) program in businesses such as airports, hospitals, and hotels can improve guest accessibility, customer satisfaction, and loyalty while reducing operating costs. DGX solutions can also provide valuable data insights, enabling informed decisions and driving future innovations. By embracing the digital guest experience revolution, businesses can stay competitive and meet the growing demand for seamless, omnichannel experiences.

Imagine strolling through a bustling shopping mall, airport, or amusement park. Suddenly, you need assistance finding a specific store, gate, or attraction. Instead of searching for a guest experience (GX) desk, you simply pull out your smartphone and within moments, you're connected to a helpful GX team member, ready to guide you.

This scenario is no longer a fantasy; it's quickly becoming a reality for businesses across various industries, including airports, hospitals, hotels, and others with high foot traffic and established guest experience teams. With rapid technological advancements and shifting consumer expectations, it's time to ask: is your business ready to embrace the digital guest experience (DGX) revolution?

Here are some compelling reasons to consider implementing a DGX program for your business:

  1. Enhance guest accessibility and convenience. DGX solutions make it easier for guests to access GX services while remaining mobile. With most people carrying smartphones, guests can connect with your team through their preferred channel: video call, SMS, phone, chat, or email. This level of accessibility and convenience caters to the growing demand for seamless, omnichannel experiences, as noted by McKinsey & Company1.
  2. Improve customer satisfaction and loyalty. According to Microsoft, over 65% of people have higher expectations for customer service today than three to five years ago2. By embracing DGX solutions, your business can meet these evolving expectations, leading to increased customer satisfaction and loyalty, essential for long-term success.
  3. Reduce operational costs while maintaining quality service. DGX solutions can help centralize management and share human resources across locations, reducing operating costs. Simultaneously, they can reduce wait times by routing guests to the first available agent, ensuring efficient and prompt service.
  4. Gain valuable insights through data collection and analytics. DGX solutions provide detailed data on customer interactions, enabling businesses to make informed decisions and tailor their services to meet customer needs better. This valuable information can be used to identify areas for improvement, monitor trends, and drive future innovations.
  5. Stay competitive in an evolving market. Adopting a DGX approach can give your business a competitive edge and help ensure its sustainability in a constantly changing market. As the McKinsey & Company study highlights, more than one-third of Americans have made omnichannel features part of their regular shopping routine since the pandemic, and nearly two-thirds plan to continue1.

If these reasons resonate with your business, it's time to consider a deeper exploration into the world of DGX solutions. By embracing the digital guest experience revolution, your business can better meet customer expectations, reduce costs, and stay ahead in an ever-changing market.

Discover how DGX can revolutionize your business by visiting to learn more.



May 1, 2024