In real estate, attention alone won’t grow your business—action will. This blog outlines a key shift agents must make: stop chasing engagement and start converting it. Using concepts from Alex Hormozi and Russell Brunson, it introduces the Attention → Lead → Engaged Lead framework and micro-funnels. With strategic lead magnets and intentional follow-up, realtors can turn visibility into consistent results.
If you’re a real estate agent who’s ever walked away from an open house, a social media post, or a networking event thinking, "That felt great... but I got nothing to show for it," — this is for you.
Because here’s the hard truth I’ve been learning through the lens of experts like Alex Hormozi and Russell Brunson: engagement isn’t the goal. Conversion is.
We often talk about getting leads as if it’s a binary moment: someone sees your content, talks to you at an open house, or answers a DM — and boom, they’re a lead.
But that’s not how it works.
A name without a number, a conversation without a follow-up, a “like” without a next step — those aren’t leads. They’re attention. And attention, while powerful, is just the raw material. The real value comes when you know how to turn it into something more.
This idea of defining and distinguishing attention from leads is something I first saw articulated by Alex Hormozi. It gave language to what I had seen time and time again in the field.
What if every touchpoint — online or in-person — was designed to move someone to the next stage?
Here’s how Hormozi frames it, and it just clicked for me:
This framework helps agents move from hope-based marketing (“I hope this post turns into a client”) to action-based systems.
Russell Brunson often talks about the importance of creating micro-funnels — and this changed the way I thought about my own marketing system. Instead of relying on a catch-all funnel, what if we treated every entry point like a custom experience?
Imagine:
Each of these mini-funnels does one thing: turns raw attention into a lead with clear, relevant value.
Imagine what would happen when you stop trying to convert everyone... and just convert the right people?
Another concept that came from studying Hormozi's approach is that lead capture is a transaction. Not with dollars, but with value.
When someone gives you their email and phone number, they’re handing over something valuable. In return, they expect something equally valuable.
That’s where the lead magnet comes in. Not just a PDF, but a real exchange of value. Examples:
This idea of a "permission pathway" is my own phrase for what happens when someone says yes to that initial offer. They’re giving you access. Your job? Use that access wisely.
That means:
🤔 What would your follow-up look like if it was built to educate — not convince?
Whether you’re door-knocking, posting a reel, or chatting at a block party, you’re not just “being visible.” You’re opening a tiny door.
The question is: does that door lead anywhere?
If you’ve built your micro-funnels, crafted real lead magnets, and created a smooth path from attention to action — then yes, it does.
And if you haven’t? You’re leaving opportunity on the table.
If this resonated with you, here’s your next step: drop a comment. Let me know where your engagement is stalling — and I’ll drop in with suggestions you can use this week.
Let’s turn visibility into velocity.
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